{"title":"创造消费者价值，提高亚马逊的效率","authors":"A.V. Golik, A. Maslennikova","doi":"10.33920/pro-3-2202-06","DOIUrl":null,"url":null,"abstract":"This article is devoted to the creation of consumer value. The methods of analyzing the organization’s activities, such as the PESTEL analysis and Porter’s 5 competitive forces, are discussed. The target audience of the company has also been determined; the company’s communication methods and distribution policy have been identified. In addition, the measures aimed at improving the effectiveness of the organization’s activities are proposed.","PeriodicalId":164911,"journal":{"name":"Normirovanie i oplata truda v promyshlennosti (Rationing and remuneration of labor in industry)","volume":"109 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2022-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Creating consumer value and increasing Amazon’s efficiency\",\"authors\":\"A.V. Golik, A. Maslennikova\",\"doi\":\"10.33920/pro-3-2202-06\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This article is devoted to the creation of consumer value. The methods of analyzing the organization’s activities, such as the PESTEL analysis and Porter’s 5 competitive forces, are discussed. The target audience of the company has also been determined; the company’s communication methods and distribution policy have been identified. In addition, the measures aimed at improving the effectiveness of the organization’s activities are proposed.\",\"PeriodicalId\":164911,\"journal\":{\"name\":\"Normirovanie i oplata truda v promyshlennosti (Rationing and remuneration of labor in industry)\",\"volume\":\"109 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-01-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Normirovanie i oplata truda v promyshlennosti (Rationing and remuneration of labor in industry)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.33920/pro-3-2202-06\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Normirovanie i oplata truda v promyshlennosti (Rationing and remuneration of labor in industry)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.33920/pro-3-2202-06","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Creating consumer value and increasing Amazon’s efficiency
This article is devoted to the creation of consumer value. The methods of analyzing the organization’s activities, such as the PESTEL analysis and Porter’s 5 competitive forces, are discussed. The target audience of the company has also been determined; the company’s communication methods and distribution policy have been identified. In addition, the measures aimed at improving the effectiveness of the organization’s activities are proposed.
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