Business Operation Approach of Small and Medium Enterprise in Pathumthani Province

The purposes of this research are to study; 1) The importance level of factors lead to the business operations approach of SMEs 2) The characteristic of SMEs. 3) The relationship between the characteristic of SMEs and the importance level of factors lead to the business operations approach of SMEs. 4) Business operation approach of Small and Medium Enterprise in Pathumthani Province. Research via quantitative methodology. Data were collected from the executive or owner of SMEs in Pathumthani Province, by accidental sampling of 385 respondents of unknown exactly population. The research instrument were questionnaires. The data were then analyzed by computer software packages, statistic treatments were    frequency, percentage, means, standard deviation, and ranking, Pearson Correlation, and Multiple Regression at statistical significance level of .05 The results of the research were as follows: 1) Overall the importance level of factors lead to the business operations approach of SMEs in Pathumthani Province were at of a high importance level, raked by CV (Covariant) respectively were: Technology Development and upgrading of firms' technology, Innovation and information technology, Products, Distribution and supply chain, Business Environment, Price, Government promotion, Market promotion. 2) Overall and individual of the characteristic of SMEs in Pathumthani Province were at of a high importance level, raked by CV (Covariant) respectively were Average total turnover per year, .Amount of employees, SMEs business operation.3) There were moderate relationship level between the characteristic of SMEs and the importance level of factors lead to the business operations approach of SMEs in Pathumthani Province. 4) Business operation approach of Small and Medium Enterprises in Pathumthani Province = was 0.783 Government promotion, was 0.775 Innovation, was 0.771 Technology Development and upgrading of firms' technology, was 0.702 Distribution and supply chain,  was 0.681 Products, was 0.641 Price,            was 0.421 Market promotion. (R square = 0.851)