Typography as Communication Media to Revitalize Wayang Potehi (Potehi Puppet)

This is further research of content identification for the development of promotional media to increase public interest, especially for the younger generation (Y and Z) in Wayang Potehi performances. The obtained data is that respondents only know Indonesian Chinese culture in general such as Chinese New Year, and its dishes, and there is this feeling to feel old and ancient when they wear traditional clothes. But if the traditional things are combined with the modern styles, it will be easier for them to accept it. To acquire 'talking' content there are three things that need to be considered, namely Brand Voice, Big Theme, and Stories. Start from the most fundamental thing in communication, namely typography. This research will use a mixed approach, using interviewing techniques from competent sources from the typography field also taking sampling from an online survey to the younger generation. From this further research, it is hoped that in-depth information will be obtained about the most suitable recommendations for Wayang Potehi's typography to support the big theme, and create a mixed content between traditional and modern, so it will be easier to be accepted.