商店氛围、购物方式和时间可用性对情绪反应和冲动购买的影响

Indah Fatmawati, F. Astuti, Luluk Iswanti
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引用次数: 1

摘要

本研究旨在分析商店氛围、购物方式、时间可用性对情绪反应和冲动购买的影响。本研究的对象是印尼日惹省的一家文具店。样本量为125名受访者,采用有目的抽样方法选择。数据分析技术采用结构方程模型(SEM)。结果表明,商店氛围对情绪反应有积极影响。购物生活方式对情绪反应有显著正向影响。而时间可得性正向影响情绪反应,情绪反应正向显著影响冲动购买。此外,店铺氛围对情绪反应介导的冲动购买有正向显著影响。以情绪反应为中介的冲动购买对购物方式有显著的正向影响。时间可得性对冲动购买有显著的正向影响
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The Influence of Store Atmosphere, Shopping Lifestyle, and Time Availability on Emotional Response and Impulse Buying
This study aims to analyze the influence of store atmosphere, shopping lifestyle, and time availability on emotional response and impulse buying. The object of this study was a stationery store in Yogyakarta Province, Indonesia. The sample size is 125 respondents who were selected using purposive sampling. The data analysis technique employed Structural Equation Modelling (SEM). Results showed that the store atmosphere positively influenced emotional response. Shopping lifestyle had a positive and significant effect on emotional response. While the availability of time positively impacted the emotional response and emotional response positively and significantly influenced impulse buying. Besides, store atmosphere had a positive and significant impact on impulse buying mediated by an emotional response. Shopping lifestyle is affected positively and significantly to impulse buying mediated by an emotional response. Availability of time positively and significantly influenced impulse buying mediated by an emotional
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