Storytelling as a format, genre and techonology

What category does the story about today's controversial issue fall into, as it lies between format and genre. The purpose of the scientific work is the search and analysis of storytelling, the choice of its nature, as well as attention to the narrative component. The general conclusions of other scientific concepts of "storytelling", based on the analysis between them and consideration, which are the main features and its main characteristics, are considered. Based on the materials of the Mel media, it is recommended to use storytelling as a technology that journalists cover in interviews, biographies and problematic articles; Definition of its role and function in the text. In addition, the rules for constructing a story are revealed, which will definitely be read to the end. The agreement concludes what a narrative is and why the author needs it. The practical significance of the study involves expanding the evidence base in using the fact that “historical research” does not belong to journalistic genres, but communication as a powerful tool. Observations made during the collection of empirical material can be used in a larger number of observations or the identification of a journalistic work.