Przewodniki Andrzeja Podżorskiego (1886–1971) po Wiśle, czyli o początkach nowoczesnego kreowania marki regionalnej Śląska Cieszyńskiego

The article is an analysis of three editions of the Vistula tourist guide from the 1930s, the author of which was Andrzej Podżorski (1886–1971) – a teacher, social activist and theosophist. Due to his wide interests, the constantly modified and imroved publication, compared to the then tourist publications covering the Silesian Beskids, appears as a new and thoroughly original idea. In addition to the standard tourist knowledge, suggestions for trips and practical tips for quests of the resort in Wisła, the author in his work provides information about culture (including an esoteric center for example), active social organizations and visits of famous writers, unheard of in other publications. Thanks to this, Andrzej Podżorski's guide should be placed in the row of the first modern tourist publications in Cieszyn Silesia, and the author should be called a pioneer of cultural tourism.