Customer Value Co-creation and Perception in Museum Cultural and Creative Product Design

This paper aims to establish the value co-creation and perception mechanism between customers and museum cultural and creative products, then put forward corresponding design strategies while demonstrating its feasibility. It expounds the features and types of user value, establishes a co-creation model and perception model of customer value by quantifying the resources, touchpoints and stages in the co-creation process, and puts to the design experiment and assessment. This paper aims to provide a customer value model reference and design guidance for the museum cultural and creative products design and assessment, and to improve the quality and efficiency of design.