{"title":"移动营销教法(MMS)未来融资方案中的回购意向分析","authors":"Medya Nofiani, S. Evanita, S. Syahrizal","doi":"10.2991/PICEEBA2-18.2019.89","DOIUrl":null,"url":null,"abstract":"This study aims to analyze the influence of marketing mix (product, price, promotion, location, person, process and physical evidence) on repurchase intention the future package financing in MMS Akabiluru BTPN Sharia Kabupaten Lima Puluh Kota. The population of this study is all customers of BTPN Sharia MMS Akabiluru, which gets the financing of future packages in 2016 as many as 747 people. The sample is determined by simple random sampling method, as many as 261 respondents. Data analysis technique used is analysis of Structural Equation Modelling (SEM). The results showed that the product, cost, location, promotion, employee, process, and physical evidence has significant effect on repurchase intention the future package financing at BTPN Sharia MMS Akabiluru.","PeriodicalId":251790,"journal":{"name":"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)","volume":"243 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2019-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Repurchase Intentions Analysis in Future Funding Package of Mobile Marketing Sharia (MMS) BTPN Akabiluru\",\"authors\":\"Medya Nofiani, S. Evanita, S. Syahrizal\",\"doi\":\"10.2991/PICEEBA2-18.2019.89\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to analyze the influence of marketing mix (product, price, promotion, location, person, process and physical evidence) on repurchase intention the future package financing in MMS Akabiluru BTPN Sharia Kabupaten Lima Puluh Kota. The population of this study is all customers of BTPN Sharia MMS Akabiluru, which gets the financing of future packages in 2016 as many as 747 people. The sample is determined by simple random sampling method, as many as 261 respondents. Data analysis technique used is analysis of Structural Equation Modelling (SEM). The results showed that the product, cost, location, promotion, employee, process, and physical evidence has significant effect on repurchase intention the future package financing at BTPN Sharia MMS Akabiluru.\",\"PeriodicalId\":251790,\"journal\":{\"name\":\"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)\",\"volume\":\"243 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2019-04-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.2991/PICEEBA2-18.2019.89\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/PICEEBA2-18.2019.89","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
摘要
本研究旨在分析MMS Akabiluru BTPN Sharia Kabupaten Lima Puluh Kota未来打包融资中营销组合(产品、价格、促销、地点、人员、流程和实物证据)对回购意愿的影响。这项研究的人口是BTPN Sharia MMS Akabiluru的所有客户，该公司在2016年获得了多达747人的未来套餐融资。样本采用简单随机抽样的方法确定，多达261名受访者。使用的数据分析技术是结构方程模型分析(SEM)。结果表明，产品、成本、地点、促销、员工、流程和实物证据对BTPN Sharia MMS Akabiluru未来打包融资的回购意愿有显著影响。
Repurchase Intentions Analysis in Future Funding Package of Mobile Marketing Sharia (MMS) BTPN Akabiluru
This study aims to analyze the influence of marketing mix (product, price, promotion, location, person, process and physical evidence) on repurchase intention the future package financing in MMS Akabiluru BTPN Sharia Kabupaten Lima Puluh Kota. The population of this study is all customers of BTPN Sharia MMS Akabiluru, which gets the financing of future packages in 2016 as many as 747 people. The sample is determined by simple random sampling method, as many as 261 respondents. Data analysis technique used is analysis of Structural Equation Modelling (SEM). The results showed that the product, cost, location, promotion, employee, process, and physical evidence has significant effect on repurchase intention the future package financing at BTPN Sharia MMS Akabiluru.
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