MODELS OF IMPROVING THE EFFICIENCY OF THE DEVELOPMENT OF THE TOURIST AND RECREATIONAL SYSTEM OF THE KRASNODAR TERRITORY AT THE BEGINNING OF THE XXI CENTURY

The tourist and recreational system of the Krasnodar Territory is one of the priority objects of socio-economic development of the region, therefore its research is of particular interest. After conducting a study, it can be concluded that during the period under review, the development of the TRS of the region occurred in three stages. Analysis of calculated indicators suggests that in 2001-2007, the TRS of the region developed according to an extensive development model, in 2008-2013 switched to an intensive model, and at the 3rd stage (2014-2019) returned to an extensive one. However, the extensive factors at stage 1 were so strong that by the end of the period they were not completely overcome, and if we talk about the whole period (2001-2019), we can say that the TRS of the Krasnodar Territory developed according to an extensive development model. Currently, the regional authorities, together with scientific and specialized organizations, are engaged in the development of the TRS of the region to increase its efficiency and profitability.