The Decisive Role of Intangible Assets in the Development of More Humane and Profitable Organizations in the Post-Pandemic Context

This chapter aims to describe the role of intangible assets (trust, love, and well-being) in the development of organizations. After a first approach in which the authors point out distortions of the traditional organizational management models and politics in Brazil, they propose solutions adopted by several companies in construing of humanized models. Based on these successful experiences, they highlight several indicators that demonstrate the profitability of these organizations and their differentials in tackling the post-pandemic economic and social crisis.