{"title":"中国十大电子商务网站网络推广的实证研究","authors":"Xiaoning Zhu, Rui Yan, Jingting Zhang","doi":"10.1109/ICSSSM.2015.7170321","DOIUrl":null,"url":null,"abstract":"For companies to take full advantage of the potential offered by the Web, it is essential that their e-commerce websites be prepared and organized in highly usable manner. Companies with better website quality will save time and money, promote customer satisfaction and continued business, and gain an advantage over their competitors. This paper is an attempt to investigate the current issues and challenges for the top 10 B2C e-commerce websites in terms of promoting and marketing their products and services in China. The managerial implications and suggestions for future research are also discussed.","PeriodicalId":211783,"journal":{"name":"2015 12th International Conference on Service Systems and Service Management (ICSSSM)","volume":"44 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2015-06-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"An empirical study of the online promotion for the top 10 e-commerce websites in China\",\"authors\":\"Xiaoning Zhu, Rui Yan, Jingting Zhang\",\"doi\":\"10.1109/ICSSSM.2015.7170321\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"For companies to take full advantage of the potential offered by the Web, it is essential that their e-commerce websites be prepared and organized in highly usable manner. Companies with better website quality will save time and money, promote customer satisfaction and continued business, and gain an advantage over their competitors. This paper is an attempt to investigate the current issues and challenges for the top 10 B2C e-commerce websites in terms of promoting and marketing their products and services in China. The managerial implications and suggestions for future research are also discussed.\",\"PeriodicalId\":211783,\"journal\":{\"name\":\"2015 12th International Conference on Service Systems and Service Management (ICSSSM)\",\"volume\":\"44 1\",\"pages\":\"0\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2015-06-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"1\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"2015 12th International Conference on Service Systems and Service Management (ICSSSM)\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1109/ICSSSM.2015.7170321\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"2015 12th International Conference on Service Systems and Service Management (ICSSSM)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/ICSSSM.2015.7170321","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
An empirical study of the online promotion for the top 10 e-commerce websites in China
For companies to take full advantage of the potential offered by the Web, it is essential that their e-commerce websites be prepared and organized in highly usable manner. Companies with better website quality will save time and money, promote customer satisfaction and continued business, and gain an advantage over their competitors. This paper is an attempt to investigate the current issues and challenges for the top 10 B2C e-commerce websites in terms of promoting and marketing their products and services in China. The managerial implications and suggestions for future research are also discussed.
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