PROMOTING COOPERATION IN SUPPLY CHAIN AS AN ADVANCED MANAGEMENT TOOL

Purpose: The purpose of this paper is to present benefits for various supply chain links, which are managed by leader who successfully promoting cooperation. Also presented a theoretical culture of trust and teamwork model, based on four key pillars. Furthermore, it describes the most important indications for supply chain leadership in promoting co-operation. Design/methodology/approach: This paper presents only a theoretical approach. All information has been characterized on the basis of literature. Findings: An article describes a number of benefits, which organizations can achieve if they cooperate. Key benefits of using based on co-operation model are considered: increase competitiveness of the company through participation in the structures to ensure survival (the possibility of selling goods and services), establish business contacts with other companies, reduction of time and costs paid by client, reduction of the uncertainty action, keeping delivery times, increase reliability of supply, reducing pollution and harmful effects of processes on the environment. Presented benefits clearly indicate that organizations which are in a supply chain can achieve much more than companies which act alone. Research and practical limitations/implications: Conclusions, which are summary of the article can provide guidance to supply chain leaders. Originality/value: The paper can provide value for people involved in supply chain management, both leaders and supply chain members. Originality of this article is difficult to assess because article presents a theoretical, not empirical issues.