Success factors in applied R&D strategies in the microelectronics industry-a customer-centered approach

The implementation of designing for manufacturability in integrated packaging development projects is described. Within a customer-centered approach framework. DFM has been employed at every step of the projects from conceptualization through commercialization. The successful implementation of this methodology is based on centralized organization, with a flatter structure and a flexible management system: a harmonious, multidisciplinary design group; and integrated, concurrent product/process development activities. These principles and their impact on the innovation process, project management, and rate of product introduction into the market place are described in detail. The authors highlight the patterns of weakness common to the high failure rate of commercialization projects, in spite of the increase in significant scientific advances. Ten principles are presented which can serve as a set of guidelines for successful implementation of new product development strategies.<>