Analyzing Motivational Components of Visual Cognitive Stimulus

Intrinsic motivation is an internal brain state that leads us to increase the efforts and attention in pursuing the goal. This intrinsic motivation can emerge for self-satisfaction without any external reward. In the education system, knowing the factors that lead students to have intrinsic motivation is, therefore, crucial information in improving the efficiency of the learning process. There were some studies on emotional scenes that could influence the intrinsic motivation of participants. However, it could be hard to apply the complete scene to the teaching material. It would be better if we know the components which lead students to have intrinsic motivation and apply them to the teaching material. In this study, we analyzed the motivation components of visual cognitive stimuli from motivation-based cognitive data. The components were analyzed in terms of scene types (indoor/outdoor) and motivational objects that cause participants to have intrinsic motivation. It was found that participants were motivated to memorize the outdoor scenes than the indoor scenes (p < 0.01). Using decision tree, the relationship of the motivational object that lead participants to have intrinsic motivation are reported as the suggestion for applying to the visual teaching material in the future.