扩展摘要:旅游CF系统的设计

Terje N. Lillegraven, Arnt C. Wolden, Anders Kofod-Petersen, H. Langseth
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引用次数: 1

摘要

在旅游业中使用计算机支持的旅行一直在稳步增加,最近引起了相当大的兴趣。旅游业在许多方面都是与个人偏好联系最紧密的领域,从定义上讲,它与(身体)流动性联系在一起。因此,毫不奇怪,个性化的基于位置的信息系统非常适合这个领域。现代游客不仅需要一般的指导和信息,还需要根据他们的个人喜好量身定制的信息。本地导游和导赏团通过定制旅游满足了许多游客的需求。然而,基于位置的个性化推荐系统为现有的定制服务提供了补充。推荐系统是为了帮助用户处理大量信息而设计的,它们通过只展示被认为与用户相关的特定项目子集来实现这一目标。典型的旅游者不会在任何地方逗留太久。因此,基于位置的信息系统将无法有效地了解任何单个游客的特质。在处理推荐系统时,这是一个挑战,因为它们(通常)依赖于用户的分类和它试图推荐的信息。没有足够的信息向新用户提供好的推荐,这就是所谓的冷启动用户问题。采用用户模型可以在一定程度上缓解冷启动用户问题。然而,构建用户模型需要对特定用户有(足够的)了解。获取这些知识受制于知识瓶颈问题。也就是说,它(对用户来说)很耗时,而且不一定容易访问。因此,一个关键问题是要从用户那里查询什么类型的信息,应该收集到什么程度的信息,以及当系统给出建议时应该如何利用用户信息。在这篇摘要中,我们给出了一个结构化的文献综述[3]的结论,旨在回答这些问题。文献综述的重点是将贝叶斯网络与用户建模相结合的CF模型,作为缓解冷启动用户和知识瓶颈问题的手段。
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Extended Abstract: A design for a tourist CF system
The use of computer supported travelling in the tourist industry has been steadily increasing and has recently attracted considerable interest. Tourism is in many ways the domain most closely connected with personal preferences and by definition connected to (physical) mobility. Hence, not surprisingly personalised location-based information systems are very suitable for this domain. The modern tourists do not only require general guidance and information but also information specifically tailored to their personal preferences. Local guides and guided tours cover many tourists’ needs by customising tours. Yet, a location-based personalised recommender systems offers a supplement to the available customised services. Recommender systems are designed to help users cope with vast amounts of information, and they do so by presenting only a certain subset of items that is believed to be relevant for the user. The typical tourist will not linger long in any location. Hence, a location-based information system will not be able to effectively learn the idiosyncrasies of any single tourist. This is a challenge when dealing with recommender systems, as they (most often) rely on a classification of the user and the information it is attempting to recommend. Not having sufficient information to give good recommendations to a new user is known as the cold-start-user problem. The cold-start-user problem can to some degree be alleviated by employing user models. However, building user models requires (sufficient) knowledge about the specific user. Acquiring this knowledge is subject to the knowledge bottleneck problem. That is, it is time consuming (for the user) and not necessarily easily accessible. A key question is therefore what type of information to query from a user, to what extent should information be collected, and how should the user information be exploited when the system gives recommendations. In this abstract we give the conclusions of a structured literature review [3] designed to answer these questions. The literature review focuses attention to CF models combining Bayesian networks with user modelling as a means of mitigating both the cold-start-user and knowledge bottleneck problem.
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