A study on customer preferences in a drive inn at vizag inn, Visakhapatnam

Drive inn is going to be a buzzword for Indian society. Drive inn is going to bring a significant change in the life style of Indian society, as entertainment and recreation shopping is viewed as a status symbol. The citizens of Visakhapatnam are in full swing with the advent of drive inn set up and a few more are to come up in the city as they attract them with comfort, entertainment, food court, celebrity events, quality, convenience, attractiveness and luxury. This Study focuses on the factors influencing the consumer preference towards drive inns. The research design is descriptive and primary data were collected using a survey questionnaire. The sample consisted of 116 respondents and the sampling method was convenience sampling. The respondents were potential general public visiting the drive inn. This project finally infers cleanliness, proper customer support, were the most important factors to pull the customers.