Analysis on China's Down Jacket Market Based on the SCP Paradigm

Although the Down Jacket market in China only has a history of 20 years, the scale of the industry is expanding rapidly. With the expansion of the Down Jacket market demand and the popularity of down products, the competitive pressure in the Down Jacket market in China is also increasingly intensified. Major brands begin to adjust their market behaviors and strive to build pioneer brands. This paper mainly USES the theoretical framework of SCP paradigm to analyze the market structure, market behavior and market performance of China's Down Jacket industry. After judging the market structure of China's Down Jacket industry, this paper further explores the market behavior and performance taken by China's Down Jacket industry under the current market structure, and summarizes the whole paper at the end of the article.