EMPLOYEES MOTIVATION AND JOB VALUE ORIENTATIONS IN THE GENDER CONTEXT

The article describes the theoretical and applied scientific views on the labor motivation study in the gender aspect are described. Psychologists are mainly engaged in research on the work motivation, they have determined that main male motive is achievement, main female motives is recognition. According to a sociological study, work ranks fourth in a person’s value orientations after family, health and material prosperity for men and women. The wage motive is the leading one among workers in all sectors of employment, men are slightly more interested in wages than women. External motives related to the work itself – working conditions, organization of work, proximity of work to the place of residence are the main among the workers of industry and agriculture. The internal motive – interest in the content side of work – ranks only 5th among industrial workers and 4th among agricultural workers, it is more female than male one. For women, the affiliation motive, the opportunity to be in a team is also very important, but that is merely the 6th rank position. Interest in the content side of work is more relevant for knowledge workers, it is the second position among university teachers and the third among medical professionals, that particular determines their work in this profession. For teachers and doctors, the usefulness of work for society is also important, for men and women it ranks 4th as a position. Thus, we state that gender differences in labor motivation are more pronounced in physical labor.