Analysis of Potato Farmer Satisfaction Towards “X” Fungicide in Sumberbrantas Village, Bumiaji Sub-District, Batu City

The objectiv es of this research are to determine the decision making process in using “X” fungicide, the level of farmer s’ satisfaction, and the loyalty level of the farmers towards “X” fungicide . The research was carried out in Sumberbrantas Village, Batu City. The determination of the respondents was conducted by using a simple random sampling with a total of 40 resp o ndents. The method s used in this research were descriptive analysis fo r the decision-making process and for th e loyalty level of the farmer s , importance performance analysis (IPA), and customer satisfaction index (CSI). The result of decision-making process shows that farmers have decided to use “X” fungicide because the quality and active ingredients within while the IPA method shows that the efficiency of fungicide and the fact that there are no side effects on the plant become the top priority. On the one hand, t he result of CSI method shows that 78,57% of the farmers are satisfied with “X” fungicide . As a whole , farmers have entered the habitual buyer level.