信息技术、风险和投诉处理对客户使用网上银行兴趣的影响(BPRS BAKTI SUMEKAR PRAGAAN 分行案例研究)

Matnin, A. Kunaifi, Achmad Ubaidillah
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引用次数: 1

摘要

在使用网上银行时,方便的接入和简单的操作程序使客户在使用网上银行时感到舒适,并减少了直接与银行进行交易时发生的风险,使客户考虑改用使用互联网技术的进步来进行交易,而只是看到剩下的部分。平衡了。易用性是一个人相信使用特定系统不需要很多努力的程度。虽然每个人的努力是不同的,但总的来说,为了避免用户对开发的系统的排斥,系统必须易于用户应用,而不需要花费大量的精力。基于对信息技术感知、风险和投诉处理的影响的研究结果,可以得出结论:第一,信息技术的变量感知对客户使用网上银行的兴趣的影响,部分显示出积极和显著的影响。第二,风险变量对客户使用网上银行兴趣的影响呈负向且部分不显著的影响。第三,投诉处理对客户使用网上银行兴趣的影响,显示出部分正向显著的影响。第四,对信息技术的认知、风险和处理风险投诉对客户使用网上银行的兴趣的影响(同时)显示出积极和显著的影响。
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PENGARUH PERSEPSI TEKNOLOGI INFORMASI, RISIKO DAN HANDLING OF COMPLAINTS TERHADAP MINAT NASABAH DALAM MENGGUNAKAN INTERNET BANKING (STUDI KASUS BPRS BAKTI SUMEKAR CABANG PRAGAAN)
In using internet banking, there is convenience to access and easy operating procedures make customers feel comfortable using internet banking and reduce the risks that occur when making transactions directly to banks, making customers think about switching to using internet technology advances to carry out both transactions and just see the rest. balance held. Ease of use is a person's level of belief that using a particular system does not require a lot of effort. Although the effort according to each person is different but in general to avoid rejection from users of the developed system, the system must be easy to apply by users without spending heavy effort. Based on the results of research on the influence of perceptions of information technology, risk and handling of complaints, it can be concluded that: first, the effect of the variable perception of information technology on customer interest in using internet banking, shows a positive and significant influence partially. Second, the effect of the risk variable on customer interest in using internet banking, shows a negative and partially insignificant effect. Third, the effect of handling of complaints on customer interest in using internet banking, shows that there is a positive and significant influence partially. Fourth, the influence of perceptions of information technology, risk and handling of risk complaints on customer interest in using internet banking, together (simultaneously) shows a positive and significant influence.
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