Analysis on the Current Situation and Future Development of Short Video Software

In recent years, short video software has exploded, and various short video software such as Douyin has gradually become the most popular entertainment software. This article takes Douyin as an example to analyze the current situation and predict the future development of short video software. The article uses the Marketing Theory of 4Cs to analyze the customer’s position, customer usage costs, platform operating costs, software convenience, and communication of the software. The existing problems of the short video software are found through analysis and some improvement measures are proposed. Finally, this paper collected and analyzed the data in recent years and concludes that the development of short video software will get better and better, and the penetration rate will also be