影响科威特网上银行使用的因素:实证分析

Khaled E. Bekhit, Walid El Leithy, Anfal El-Sayyar
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引用次数: 1

摘要

本研究旨在研究影响科威特网上银行用户使用的因素。分析包括五个因素,即绩效预期、社会影响力、信任、感知风险以及人口变量作为研究的调节变量。该研究采用了基于通过在线结构化问卷管理收集的原始数据的定量方法。数据分析采用回归分析和描述性统计。
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Factors Affecting Online Banking Usage in Kuwait: An Empirical Analysis
This study aimed to examine factors that affecting the usage of online banking users in Kuwait. Five factors were included in the analysis, namely performance expectancy, social influence, trust, perceived risk as well as demographic variables as moderating variable of the study. The research used a quantitative approach based on primary data collected through the administration of an online structured questionnaire. Data were analyzed using regression analysis and descriptive statistics.
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