苏卡布米西萨特区纳格拉克村罗非鱼(Oreochromis niloticus)商业潜力的社会化

Ima Kusumanti, A. Firdausi, Dian Eka Ramadhani, C. E. Indriastuti
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引用次数: 1

摘要

作为社区的收入来源之一,Nagrak村的罗非鱼养殖已经进行了很长时间。水产养殖业务仍然是传统的,如使用地面池塘,依赖天然饲料的喂养管理,不符合标准的包装,以及只使用直销技术(口口相传)的鱼类营销。合作伙伴面临的障碍是在利用罗非鱼养殖和加工潜力方面的知识有限,以及缺乏产品营销的规划和战略。这项社区服务活动旨在深入了解罗非鱼商业发展的潜力,介绍被称为脆皮鱼的加工小罗非鱼作为一种具有经济价值的健康零食,并解释商业分析,良好的包装技术和在线营销的描述。这项活动是通过社会化方法或向35人的家庭福利赋权(PKK)小组提供材料进行的。本课程介绍罗非鱼养殖、脆皮罗非鱼小吃的商业潜力、商业分析概览以及网上营销策略。从Nagrak村社区服务活动中获得的结论需要用于培训活动,以增加社区关于开发罗非鱼业务潜力的知识和技能。
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Sosialisasi Potensi Bisnis Ikan Nila (Oreochromis niloticus) di Desa Nagrak, Kabupaten Cisaat, Sukabumi
Tilapia cultivation in Nagrak Village has been practiced for a long time as one of the community's sources of income. The aquaculture business is still carried out traditionally such as the use of ground ponds, feeding management that relies on natural feed, packaging that is not in accordance with standards, and fish marketing that only uses the direct selling technique (word of mouth). The obstacles faced by partners are limited knowledge on utilizing the potential of tilapia cultivation and processing, as well as the lack of planning and strategies of product marketing. This community service activity aims to provide insight into the potential for tilapia business development, introduce processed small tilapia fish called crispy baby fish as a healthy snack with economic value, and explain the description of business analysis, good packaging techniques, and online marketing. This activity was carried out with a socialization method or presentation of material to the Family Welfare Empowerment (PKK) group of 35 people. The material presented were introduction to tilapia farming, the business potential of crispy tilapia snacks, an overview of business analysis, and online marketing strategies. The conclusion obtained from community service activities in Nagrak Village is needed for training activities to increase community knowledge and skills on developing the potential of the tilapia business.
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