消费者对传统银行忠诚度的决定取决于个人和心理因素

BISMA: Jurnal Bisnis dan Manajemen Pub Date : 2022-08-05 DOI:10.19184/bisma.v16i2.30846

Kasnaeny Karim, Muhammad Jibril Tajibu

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摘要

本研究旨在分析个人和心理因素对客户忠诚度的影响，在不断呼吁转向伊斯兰银行的情况下，继续在传统银行进行交易，特别是对穆斯林客户。本研究以望加锡市的居民为研究对象，样本为100人。抽样方法基于配额，即25名受访者代表北望加锡地区，25名代表东望加锡地区，25名代表西望加锡地区，25名代表南望加锡地区。数据采用多元线性回归分析。结果表明，个人因素和心理因素显著正向影响传统银行客户继续交易的忠诚度。关键词:传统银行;忠诚度;个人因素;

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PENENTU LOYALITAS KONSUMEN PADA BANK KONVENSIONAL BERDASARKAN FAKTOR PRIBADI DAN PSIKOLOGIS

This study aims to analyze the impact of personal and psychological factors on customer loyalty to continue transacting in conventional banking amid incessant calls to switch to Islamic banking, especially for Muslim customers. The people of Makassar city became the population in this study, with a sample of 100 respondents. The sampling method was based on quotas, namely, 25 respondents representing the North Makassar region, 25 representing East Makassar, 25 representing West Makassar, and 25 representing South Makassar. Data were analyzed using multiple linear regression analysis. The results showed that personal and psychological factors significantly and positively influenced customer loyalty to continue to transact in conventional banking. Keywords: conventional banking, loyalty, personal factors, psychological factors.

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BISMA: Jurnal Bisnis dan Manajemen

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