Spuyten Duyvil:将创业动力转化为未来增长

Ming-Jer Chen
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引用次数: 0

摘要

两位年轻的企业家利用越来越受欢迎的小啤酒厂,在布鲁克林开了一家特色啤酒吧,主打罕见的欧洲啤酒。现在,他们创业的成功正在推动他们扩张。如何?和在哪里?他们有很多选择:一家零售店,另一家酒吧,一本啤酒书。他们应该特许经营酒吧,还是在酒吧的品牌下开一条食品生产线?与此同时,他们的迅速成功也吸引了全国媒体的关注和竞争。突然间,年轻的企业主们面临着一些关于战略和竞争的重大问题。
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Spuyten Duyvil: Turning Entrepreneurial Momentum into Future Growth
Two young entrepreneurs tap into the rising popularity of microbreweries by opening a specialty beer bar in Brooklyn focusing on rare European brews. Now the success of their startup business is driving them to expand. How? And where? They have plenty of options: a retail store, another bar, a beer book. Should they franchise the bar or start a food line under the bar brand name? At the same time, their rapid success is garnering national media attention and drawing competition. Suddenly the young business owners are facing some big questions about strategy and competition.
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