中国民营企业技术与市场功能的协同创新——以大华科技为例

Xiaohua Chen, Gang Zheng
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引用次数: 0

摘要

技术因素与市场因素的协同作用是企业技术创新成功的关键。本文以大华科技股份有限公司为研究对象,探讨民营高新技术企业中技术因素与营销因素的协同作用机制。本研究结合大华案例发现,产品中心是实施技术与营销职能协同的主要部门,且协同具有多层次、动态性。
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The synergetic innovation between technology and market functions in Chinese private companies: A case study of Dahua Technology Co., Ltd
The synergy between technical factors and marketing factors is the key to success of technology innovation in an enterprise. We are trying to explore the synergetic mechanism of technological factors and marketing factors in the private high-tech enterprises, based on the case study of Dahua Technology Co., LTD. This Research found that Product Center is the main department to practice synergy between technology and marketing functions, and the synergy is of multi levels and dynamic nature, combined with the case of Dahua.
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