Food delivery network: non-humans as consumption mediators

The purpose of this theoretical essay is to present an understanding of how the practices of actors in a given network are impacted from the mediation of a digital device. As a contribution to studies of marketing, we present a conceptual framework covering the main actors that make up the food delivery service network. From the propositions, we argue that digital applications of supply and demand for food delivery, through its use, act as mediators between actors, causing the reformatting of market practices and, simultaneously, the institution of new consumption practices involving the entire network in which they operate.