The interplay of entrepreneurial motivations, job attractiveness and family-owned SMEs growth: evidence from China Pakistan Economic Corridor region

Purpose The purpose of this study is to provide a nuanced explanation of the linkage between entrepreneurial motivations, job attractiveness and growth of family-owned small and mid-sized enterprises (SMEs) using expectancy and institutional theories. Design/methodology/approach The data was collected from small family business owners and job seekers in the same companies during interview time using a simple random technique. Findings The study found that three EMs among small business owners play a pivotal role in family SME business growth in underdeveloped trade regions like China–Pakistan Economic Corridor. These firms are interested in investing in seaport-related commerce, restaurants or hotels and real estate business. Practical implications The government, small family business owners, universities and regional youth can use this applied research for their benefits alike. Originality/value The study contributes in multiple ways. First, the authors brought a unique context in the emerging economies context of an informal economy like Pakistan. Second, the authors have uniquely tested the moderating role of job attractiveness in the least developed regions. Finally, the authors have integrated family SMEs’ expectancy theory and institutional perspective.