ASSESSMENT OF GREEN CONSUMER BEHAVIOR AND WASTE DISPOSAL PATTERN

The present study was conducted to assess the green consumer behavior of respondents, their waste disposal pattern and factors that influence their green behavior. Descriptive research design was selected for the present study. Random sampling method was used to select respondents for conducting this study. Total 300 respondents were selected through simple random sampling method; who are residing in campus of Sardarkrushinagar Dantiwada Agricultural University. A teacher made test was developed to assess green consumer behavior of the respondents. Interview schedule was developed to know the basic information of the respondents, their waste disposal pattern and factors affecting their green consumer behavior. Data were analyzed by using suitable descriptive statistics. Majority of the respondents belonged to medium category of green consumer behavior. Waste disposal pattern was not proper. Several factors affected green consumer behaviour of respondents such as their education, income, family size, motives, barriers of purchasing green products and environmental concern.