A BIBLIOMETRIC ANALYSIS OF INTENTION TO STAY IN A HOTEL USING VOSVIEWER

As a predictor of the customer's actual action, the intention to stay at a hotel can be used to determine whether the customer will stay there. This study aims to analyze the content of journal articles discussing customers' intention to stay in a hotel. This study analyzed 347 articles in the Scopus database using bibliometric methods and VOSviewer software, including their annual frequency, journals, institutions, co-citations, co-occurrence of keywords, and research frontiers. The results show that intention is an essential predictor of behavioral research and closely related service quality, perception, satisfaction, and trust. In addition, associated theories are constantly breaking through, resulting in innovation. From the Theory of Reasoned Action (TRA) to the Theory of Planned Behavior (TPB), then the Model of Goal-directed Behavior (MGB) has been developed. Based on MGB, the latest Theory of Repurchase Decision-making (TRD) was proposed within the context of the intention to stay at a hotel. Finally, the research objects are evolving from traditional hotels to green and environmentally friendly hotels, as well as the latest medical hotels. The findings provide clues for further research in this field.