传递安全感:瑞典警方Instagram传播的公众体验

IF 3.1 Q1 COMMUNICATION Journal of Communication Management Pub Date : 2023-11-01 DOI:10.1108/jcom-03-2023-0033
Jens Sjöberg, Cecilia Cassinger, Renira Rampazzo Gambarato
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引用次数: 0

摘要

本文的研究目的是对公共部门组织(pso)如何在社交媒体上就关键问题与公众进行战略沟通产生新的见解。为此,本研究探讨了瑞典第三大城市公众对瑞典警察在Instagram上的安全意识交流的体验,在瑞典,缺乏公共安全意识是一个主要的社会挑战。本研究设计为个案研究,采用照片引出式访谈作为收集实证材料的方法。采用现象学方法分析瑞典警方在Malmö的Instagram传播的公众体验。调查结果显示,警方在Instagram上的安全战略传播是沿着保护感、接近感和模糊感三个维度进行的。综上所述,这些方面扩大和发展了在公共领域传播安全感所需要的知识。独创性/价值本研究通过展示战略传播在组织外的接收端所取得的成就,增加了先前对公共部门组织战略传播的研究。
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Communicating a sense of safety: the public experience of Swedish Police Instagram communication
Purpose The research aim of this article is to generate novel insights into how public sector organizations (PSOs) strategically communicate with the public about critical issues on social media. To this end, the study explores the public's experiences of the Swedish Police's sense of safety communication on Instagram in the third largest city in Sweden, where the lack of a sense of public safety is a main societal challenge. Design/methodology/approach The research was designed as a case study employing photo-elicitation interviews as a method to collect the empirical material. A phenomenography approach was used to analyze public experiences of the Swedish Police's Instagram communication in Malmö, Sweden. Findings Findings show that the police's strategic communication of safety on Instagram is experienced along the dimensions of a sense of protection, a sense of proximity and a sense of ambiguity. Taken together, these dimensions broaden and develop the knowledge of what communicating a sense of safety in the public sphere entails. Originality/value This study adds to previous research on strategic communication in public sector organizations by demonstrating what strategic communication accomplishes at the receiving end outside of the organization.
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来源期刊
CiteScore
5.40
自引率
6.50%
发文量
29
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