{"title":"消费者购买行为:IPMA——深化分析并提出管理策略建议的技术","authors":"Mário Duarte Dos Santos Machado, Paulo Henrique Bertucci Ramos","doi":"10.1108/rausp-10-2023-275","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":43400,"journal":{"name":"RAUSP Management Journal","volume":"11 4","pages":"0"},"PeriodicalIF":1.3000,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"ThinkBox: Consumer buying behavior: IPMA – the technique that deepens the analysis and suggests management strategies\",\"authors\":\"Mário Duarte Dos Santos Machado, Paulo Henrique Bertucci Ramos\",\"doi\":\"10.1108/rausp-10-2023-275\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\",\"PeriodicalId\":43400,\"journal\":{\"name\":\"RAUSP Management Journal\",\"volume\":\"11 4\",\"pages\":\"0\"},\"PeriodicalIF\":1.3000,\"publicationDate\":\"2023-10-25\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"RAUSP Management Journal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/rausp-10-2023-275\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"RAUSP Management Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/rausp-10-2023-275","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0