Evaluating Quality of Hospitals Websites for Medical Tourism in Indonesia

The trend of medical tourism in Indonesia is still relatively low compared to other Southeast Asian countries, considering that the hospitals’ service promotion through websites is ineffective. Website quality testing is needed to evaluate each hospital so that they have more advanced marketing in a more competitive digital world. This study aimed to see the difference between the scores of four dimensions: accessibility, experience, marketing, and technology, on hospital websites based on province, class, accreditation, and hospital ownership. This study used a quantitative approach in testing score differences in website quality with the Nibbler tools application. The secondary data are taken from the hospital website under the Ministry of Health in the Capital City of Jakarta and Banten, Indonesia. Data bivariate analysis was performed using the Kruskal-Wallis test. The result shows that accessibility significantly differed in accreditation; in the marketing dimension, significant differences were found between province, class, accreditation, and hospital ownership. Significant differences in experience dimension were also discovered between class, accreditation, and hospital ownership. Further, the dimension of technology had a significant difference in terms of hospital ownership.