Philadelphia Store-y: Nan Duskin (1927–65)

Ann Duskin Lincoln, the founder of the Philadelphia specialty shop Nan Duskin, dominated Philadelphia retail for decades and played a significant role in the development of American fashion. At its peak, Nan Duskin was one of the leaders of American retail, and its founder, Mrs Lincoln, was internationally recognized for her fashion instincts and was one of the most respected, feared, and loved retailers in the business. This article will focus on Mrs Lincoln and Nan Duskin from 1927 to 1965, a transformative period for American fashion. It will explore the unique social role of the women’s specialty shop in American retail during the first half of the twentieth century and the critical role they had in the promotion and development of American fashion. Exemplary in every aspect, Mrs Lincoln’s career is representative of the many independent female retailers that flourished in the first half of the twentieth century.