ROLE OF SOCIOCULTURAL FACTORS IN TNI AD NON-COMMISSIONED OFFICERS’ MOTIVATIONS, GOALS AND PRO-ORGANIZATIONAL BEHAVIOR

The present research aims to investigate the role of sociocultural factors in describing and predicting the Indonesian Army NCOs’ (Bintara TNI-AD)’ motivations and goals in their relation to pro-organizational behaviour. A survey along with a purposive sampling were conducted to collect the data. It was aided by a questionnaire as well as Likert Scale to rate the responses. As many as 676 Bintara TNI AD from Papua, Maluku, Kalimantan, and Sulawesi participated in the research. The data was subsequently analyzed using a Structural Equation Modeling (SEM) approach generated by IBM SPSS AMOS software. This analysis resulted in the finding that the sociocultural factors in question affect Bintara TNI ADs’ motivations and goals which in turn shape their organizational behaviour.