Analytics of the human capital of industrial enterprises in conditions of digitalization of economics

The object of research is the development of human capital of machine-building enterprises in the direction of increasing the level of their digital competencies. The links between the indicators of financial and economic activity of the enterprise and the rate of economic growth are studied, since digital technologies allow increasing labour efficiency and creating new added value. It has been found that the economic growth rate of an enterprise that implements digital technologies is higher than the growth rate of an enterprise that does not implement digital technologies. The article proposes a model of economic growth at the enterprise level, based on the concept of human capital, as well as measures that can be implemented by machine-building enterprises to improve their digital competencies. It is established that the cost of human capital at the selected enterprises is characterized by a significant level of underestimation, and it is found that the change in the cost of human capital correlates with the factors selected for analysis, which are to some extent related to the digitalization of processes at the enterprise. Several recommendations have been developed to improve the value and efficiency of human capital, create new added value and ensure economic growth. Those recommendations can be aimed at strengthening fixed assets, increasing demand through assortment changes towards automation and digitalization of processes, production, product, digital reorganization, as well as attracting IT professionals and specialists. Digitalization of products and processes can help to increase labor productivity, increase the number of potential customers and, possibly, investors, thereby strengthening capital equipment. The article notes that digitalization today means competitiveness in the domestic and foreign markets, strengthening of the company's position in the economic environment and transition to a balanced enterprise development strategy where the value of human capital will be higher, and as a result, labor productivity will increase.