Definition and measurement of wine snobbery as an empirical concept

ABSTRACTEven though the word snob and its variations such as wine snob or wine snobbery have appeared in tourism and hospitality literature, wine snobbery has not been a well-defined or measured concept. This research note proposes a succinct definition along with a scale to measure wine snobbery. A concise wine snobbery scale was developed based on the keywords used to describe snob and snobbery in various sources related to the subject. The scale was then tested on a sample of 229 respondents from the US. The concise 6-item scale is intended to help researchers measure wine snobbery uniformly in different contexts and study populations for a common capture of wine snobbery.KEYWORDS: Wine snobwine snobberyscale developmentdefinitionmeasurement AcknowledgmentThe authors owe special thanks to Rosen College of Hospitality Management at UCF for the Research Grant that made this study possible.Disclosure statementNo potential conflict of interest was reported by the author(s).Additional informationFundingThis work was supported by Rosen College of Hospitality Management.