Feasibility Study Through Financial Perspective Towards Mental Health-Based Business: Case Study of Ashwa

During the pandemic Covid-19 outbreak, mental health conditions have gotten worse, and it is even worse for adolescents (Hill et al., 2021). One of the biggest causes of mental health issues is depression. Ashwa, a mental health care provider, is here to solve this problem by providing early screening for depression and tele-counseling with expert psychologists. McConnell (2022) found that the majority of start-ups failed, which aligns with Ashwa’s exposure to high risk as an early-stage start-up. Previous studies said that cash flow plays a big role in start-up failure which leads to business unsustainability. The feasibility study can help to determine what is the best strategy for further business development. Taking Ashwa as a case study, this research analyzes the internal and external conditions of the company's financial feasibility. Therefore, the five years financial projections show that the Payback Period, Net Present Value (NPV), and Internal Rate of Return (IRR) criteria are acceptable. This project is then considered as financially feasible and the implementation plan is provided at the end of this paper.