{"title":"为一所公立州立商学院开发本科商业分析课程","authors":"Amir Gharehgozli, Akash Gupta, Seung-Kuk Paik","doi":"10.1080/08832323.2023.2248348","DOIUrl":null,"url":null,"abstract":"AbstractBusiness Analytics has gained the attention of academia and industry due to three main trends namely, availability of data, methodological developments, and explosion in computing power and storage capacity. Many higher education institutes show interest in developing an undergraduate business analytics program. This paper develops a framework including all the detailed steps needed to create and implement such a program for a business college in a state-funded public university. It first focuses on program justification and program development process. Then, it tackles program structure, learning outcomes, and resources. Finally, the lessons learnt are shared.Keywords: Business administrationbusiness analyticsprogram developmentpublic universityundergraduate program","PeriodicalId":47318,"journal":{"name":"Journal of Education for Business","volume":"62 1","pages":"0"},"PeriodicalIF":1.3000,"publicationDate":"2023-09-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Developing an undergraduate business analytics program for a public state-funded business school\",\"authors\":\"Amir Gharehgozli, Akash Gupta, Seung-Kuk Paik\",\"doi\":\"10.1080/08832323.2023.2248348\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"AbstractBusiness Analytics has gained the attention of academia and industry due to three main trends namely, availability of data, methodological developments, and explosion in computing power and storage capacity. Many higher education institutes show interest in developing an undergraduate business analytics program. This paper develops a framework including all the detailed steps needed to create and implement such a program for a business college in a state-funded public university. It first focuses on program justification and program development process. Then, it tackles program structure, learning outcomes, and resources. Finally, the lessons learnt are shared.Keywords: Business administrationbusiness analyticsprogram developmentpublic universityundergraduate program\",\"PeriodicalId\":47318,\"journal\":{\"name\":\"Journal of Education for Business\",\"volume\":\"62 1\",\"pages\":\"0\"},\"PeriodicalIF\":1.3000,\"publicationDate\":\"2023-09-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Education for Business\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/08832323.2023.2248348\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"EDUCATION & EDUCATIONAL RESEARCH\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Education for Business","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/08832323.2023.2248348","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"EDUCATION & EDUCATIONAL RESEARCH","Score":null,"Total":0}
Developing an undergraduate business analytics program for a public state-funded business school
AbstractBusiness Analytics has gained the attention of academia and industry due to three main trends namely, availability of data, methodological developments, and explosion in computing power and storage capacity. Many higher education institutes show interest in developing an undergraduate business analytics program. This paper develops a framework including all the detailed steps needed to create and implement such a program for a business college in a state-funded public university. It first focuses on program justification and program development process. Then, it tackles program structure, learning outcomes, and resources. Finally, the lessons learnt are shared.Keywords: Business administrationbusiness analyticsprogram developmentpublic universityundergraduate program
期刊介绍：
The Journal of Education for Business is for those educating tomorrow''s businesspeople. The journal primarily features basic and applied research-based articles in entrepreneurship, accounting, communications, economics, finance, information systems, management, marketing, and other business disciplines. Along with the focus on reporting research within traditional business subjects, an additional expanded area of interest is publishing articles within the discipline of entrepreneurship. Articles report successful innovations in teaching and curriculum development at the college and postgraduate levels. Authors address changes in today''s business world and in the business professions that are fundamentally influencing the competencies that business graduates need. JEB also offers a forum for new theories and for analyses of controversial issues. Articles in the Journal fall into the following categories: Original and Applied Research; Editorial/Professional Perspectives; and Innovative Instructional Classroom Projects/Best Practices. Articles are selected on a blind peer-reviewed basis. Original and Applied Research - Articles published feature the results of formal research where findings have universal impact. Editorial/Professional Perspective - Articles published feature the viewpoint of primarily the author regarding important issues affecting education for business. Innovative Instructional Classroom Projects/Best Practices - Articles published feature the results of instructional experiments basically derived from a classroom project conducted at one institution by one or several faculty.
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