Unmasking nonfamily employees’ complex contribution to family business performance: A place identity theory approach

The study purpose is to understand the nature and functioning of workplace identity verification of nonfamily employees in family firms as it affects financial and innovation performance of the family firm under the umbrella of Place Identity Theory. Creating a productive employee workplace environment involves verifying elements of a workplace identity meaning set composed of firm identification, firm loyalty, and decision making participation. QCA provides combinations of those workplace identity elements that create the greatest potential for financial and innovation performance. Interactional combinations of firm identification, firm loyalty, and decision making participation of family firm nonfamily employees creating the greatest potential for financial and innovation performance vary by firm age and CEO duality. Complementarity between SEM and QCA demonstrates the benefits of using a mainstream quantitative analysis method with the benefits of an emerging qualitative analysis method, thus, expanding Place Identity Theory's descriptive, predictive, and explanatory power.