Analyzing Sustainable Practices in Fashion Supply Chain

Fast fashion brands create high quantities of synthetic, petroleum-based garments that result in high levels of textile waste and emissions. To change the dreadful tag of hazardous production by fast fashion companies, top-notch fast fashion leaders started paying attention towards adopting sustainable practices, including sustainable supply chain management (SSCM) for a sustainable environment. This paper conducts a structured review of the annual reports on the topic of energy efficiency and environmental sustainability practices adopted by fashion brands in the supply chain management context. This study contrasts the sustainability reports of Reformation and Patagonia, two market leaders with compelling sustainability messaging, to assess SSCM in the fashion sector. This study tries to identify the factors and classification influencing energy efficiency and environmental sustainability initiatives that impact supply chain performance, the customer perspective based on the analysis of the data related to the sustainability of top fashion brands from their past five year annual reports.