Pub Date : 2023-07-30DOI: 10.21632/irjbs.16.1.99-110
Akshay Meena, Ajay Kumar Meena, Anita Meena
This study attempts to analyze the trends and patterns of horticulture diversification in India, the differences between states in diversification toward high value crops, and identify the factors influencing horticulture diversification. Herfindahl–Hirschman index (HHI) and Simpson Index of Diversification (SID) are employed to evaluate the extent of diversification towards horticulture crops and regression analysis is performed to assess the factors affecting horticulture diversification in India. The results reveal that total horticulture crops have shown moderate diversification. Among horticulture crops, Fruits, plantation crops and spices have exhibited high diversification, whereas high and moderate diversification have been recorded for vegetables during the period under study. The states Assam, Andhra Pradesh, Arunachal Pradesh, Bihar, Gujrat, Kerala, Karnataka, Chhattisgarh, Meghalaya, Madhya Pradesh, Mizoram, Maharashtra, Manipur, Nagaland, Rajasthan, Odisha, Sikkim, Tripura, Telangana, Tamil Nadu, Uttar Pradesh have shown high diversification whereas Jammu & Kashmir, Himachal Pradesh, Haryana, Punjab, Jharkhand, West Bengal, Uttarakhand have displayed moderate diversification in the year 2020-21. Per capita income, annual rainfall, and lagged SID for total horticulture crops all have positive effects on horticulture diversification, whereas fertilizer consumption has a negative effect.
{"title":"Patterns, Determinants and Challenges of Horticulture Diversification in India","authors":"Akshay Meena, Ajay Kumar Meena, Anita Meena","doi":"10.21632/irjbs.16.1.99-110","DOIUrl":"https://doi.org/10.21632/irjbs.16.1.99-110","url":null,"abstract":"This study attempts to analyze the trends and patterns of horticulture diversification in India, the differences between states in diversification toward high value crops, and identify the factors influencing horticulture diversification. Herfindahl–Hirschman index (HHI) and Simpson Index of Diversification (SID) are employed to evaluate the extent of diversification towards horticulture crops and regression analysis is performed to assess the factors affecting horticulture diversification in India. The results reveal that total horticulture crops have shown moderate diversification. Among horticulture crops, Fruits, plantation crops and spices have exhibited high diversification, whereas high and moderate diversification have been recorded for vegetables during the period under study. The states Assam, Andhra Pradesh, Arunachal Pradesh, Bihar, Gujrat, Kerala, Karnataka, Chhattisgarh, Meghalaya, Madhya Pradesh, Mizoram, Maharashtra, Manipur, Nagaland, Rajasthan, Odisha, Sikkim, Tripura, Telangana, Tamil Nadu, Uttar Pradesh have shown high diversification whereas Jammu & Kashmir, Himachal Pradesh, Haryana, Punjab, Jharkhand, West Bengal, Uttarakhand have displayed moderate diversification in the year 2020-21. Per capita income, annual rainfall, and lagged SID for total horticulture crops all have positive effects on horticulture diversification, whereas fertilizer consumption has a negative effect.","PeriodicalId":31166,"journal":{"name":"International Research Journal of Business Studies","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135398162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to analyze the performance of private hospitals during the COVID-19 pandemic through the BSC approach. This research uses a quantitative descriptive approach based on a case study at a private hospital in East Jakarta. A hospital employee-patient survey provided the main data. 2019–2020 hospital reports supplied secondary data. The results showed that, from the customer perspective, there was a decrease in performance in customer acquisition and retention. From the internal business process perspective, there is a decrease in bed occupancy rate and turnover interval. From a financial perspective, there is a decline in profitability and cost recovery rate. The learning perspective is considered good in employee satisfaction, low employee turnover, and regular training, so that it can be concluded that employee retention is well implemented. Overall, hospitals need to review key performance indicators from a customer perspective and internal business processes to improve financial performance.
{"title":"Performance Measurement of a Private Hospital during the Pandemic Covid-19","authors":"Yuyun Umniyatun, Kris Febyta Aulia, Sri Rahayu, Teuku Nebrisa Zagladin Jacoeb, Mochamad Iqbal Nurmansyah","doi":"10.21632/irjbs.16.1.27-42","DOIUrl":"https://doi.org/10.21632/irjbs.16.1.27-42","url":null,"abstract":"This study aims to analyze the performance of private hospitals during the COVID-19 pandemic through the BSC approach. This research uses a quantitative descriptive approach based on a case study at a private hospital in East Jakarta. A hospital employee-patient survey provided the main data. 2019–2020 hospital reports supplied secondary data. The results showed that, from the customer perspective, there was a decrease in performance in customer acquisition and retention. From the internal business process perspective, there is a decrease in bed occupancy rate and turnover interval. From a financial perspective, there is a decline in profitability and cost recovery rate. The learning perspective is considered good in employee satisfaction, low employee turnover, and regular training, so that it can be concluded that employee retention is well implemented. Overall, hospitals need to review key performance indicators from a customer perspective and internal business processes to improve financial performance.","PeriodicalId":31166,"journal":{"name":"International Research Journal of Business Studies","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135398165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-30DOI: 10.21632/irjbs.16.1.53-63
Abi Sopyan Febrianto, Rilla Khoirunnisa, Achmad Sudiro, Mintarti Rahayu
This study aimed to analyze the strategy of developing social entrepreneurship with the Social Impact Canvas method on Sahawood. This study used a qualitative method with a case study approach. Data collection method was done by using observation and interviews with four informants who were directly involved in the Sahawood business process. The Social Impact Canvas provides an overview of business development strategies contained in the components of anchor purpose; value prepositions; stakeholders; stakeholders relationship; channel; key activities; key resources; key partners; revenue streams; magnitude; costs; differentiation. The findings in this study indicate that the social value of Sahawood creates a strong brand story and becomes a strength in attracting consumers. As a social entrepreneurship, Sahawood was able to become a place for former addicts to change for the better and control the beneficiaries from using drugs again and committing criminal acts. Social Impact Canvas is not only describing business implementation but also highlighting social values and business uniqueness in social entrepreneurship. This study has implications for the development of Sahawood’s future business strategy.
{"title":"Social Entrepreneurship Development Strategy","authors":"Abi Sopyan Febrianto, Rilla Khoirunnisa, Achmad Sudiro, Mintarti Rahayu","doi":"10.21632/irjbs.16.1.53-63","DOIUrl":"https://doi.org/10.21632/irjbs.16.1.53-63","url":null,"abstract":"This study aimed to analyze the strategy of developing social entrepreneurship with the Social Impact Canvas method on Sahawood. This study used a qualitative method with a case study approach. Data collection method was done by using observation and interviews with four informants who were directly involved in the Sahawood business process. The Social Impact Canvas provides an overview of business development strategies contained in the components of anchor purpose; value prepositions; stakeholders; stakeholders relationship; channel; key activities; key resources; key partners; revenue streams; magnitude; costs; differentiation. The findings in this study indicate that the social value of Sahawood creates a strong brand story and becomes a strength in attracting consumers. As a social entrepreneurship, Sahawood was able to become a place for former addicts to change for the better and control the beneficiaries from using drugs again and committing criminal acts. Social Impact Canvas is not only describing business implementation but also highlighting social values and business uniqueness in social entrepreneurship. This study has implications for the development of Sahawood’s future business strategy.","PeriodicalId":31166,"journal":{"name":"International Research Journal of Business Studies","volume":"47 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135398160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-30DOI: 10.21632/irjbs.16.1.1-10
Anpel Rizaldy, Supiansyah Supiansyah
Inditex, Fast Retailing Co. Ltd, Gap Inc, Hennes & Mauritz AB, and Urban Outfitters Inc are world-famous industries that make fashion brand that adopts the fast fashion industry system. This article will discuss market competition in the fast fashion industry using Porter’s five forces model. The analysis was carried out using descriptive qualitative methods on five samples of the fast fashion industry within a competitive market, E.g., Inditex (ZARA), Fast Retailing Co. Ltd (UNIQLO), Gap Inc (GAP), Hennes & Mauritz AB (H&M), and Urban Outfitters Inc (Urban Outfitters). That way, we will understand how difficult the competition is in the fast fashion industry environment and where able to use the analytical approach to measure competition analysis for other industries.
Inditex、迅销、Gap、Hennes &Mauritz AB和Urban Outfitters Inc是世界著名的采用快时尚产业体系的时尚品牌制造企业。本文将运用波特五力模型探讨快时尚行业的市场竞争。分析采用描述性定性方法对竞争市场中快时尚行业的五个样本进行分析，例如:Inditex (ZARA)， fast Retailing Co. Ltd (UNIQLO)， Gap Inc (Gap)， Hennes &Mauritz AB (h&m)和Urban Outfitters Inc (Urban Outfitters)。这样，我们将了解在快时尚行业环境中的竞争有多困难，以及在哪里能够使用分析方法来衡量其他行业的竞争分析。
{"title":"Recognize The Fierce Competition in The Fast Fashion Industry","authors":"Anpel Rizaldy, Supiansyah Supiansyah","doi":"10.21632/irjbs.16.1.1-10","DOIUrl":"https://doi.org/10.21632/irjbs.16.1.1-10","url":null,"abstract":"Inditex, Fast Retailing Co. Ltd, Gap Inc, Hennes & Mauritz AB, and Urban Outfitters Inc are world-famous industries that make fashion brand that adopts the fast fashion industry system. This article will discuss market competition in the fast fashion industry using Porter’s five forces model. The analysis was carried out using descriptive qualitative methods on five samples of the fast fashion industry within a competitive market, E.g., Inditex (ZARA), Fast Retailing Co. Ltd (UNIQLO), Gap Inc (GAP), Hennes & Mauritz AB (H&M), and Urban Outfitters Inc (Urban Outfitters). That way, we will understand how difficult the competition is in the fast fashion industry environment and where able to use the analytical approach to measure competition analysis for other industries.","PeriodicalId":31166,"journal":{"name":"International Research Journal of Business Studies","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135398167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Consumers play an essential role in consuming activities since it can impact environmental preservation. However, previous research stated that the ineffectiveness of green products resulted in consumers choosing to use conventional products. Hence, this study aims to determine the factors that cause consumers to switch from green products to conventional products in cosmetics. The theory applied in explaining the phenomenon is migration theory by using the push-pull-mooring framework. The subjects of this study were 205 green cosmetics consumers who collected the data using questionnaires. Based on the results of data analysis, the pull factors and push factors are the most decisive factors that influence the consumers switching intention to conventional cosmetics. Meanwhile, the mooring factors does not moderate the push and pull factors on the customers’ switching intentions to conventional cosmetics.
{"title":"Consumers’ Intention to Switch from Green and Conventional Cosmetics","authors":"Asri Sekar Mawar Firdausi, Resita Septia Rahma, Lita Ningrum Afriani","doi":"10.21632/irjbs.16.1.83-98","DOIUrl":"https://doi.org/10.21632/irjbs.16.1.83-98","url":null,"abstract":"Consumers play an essential role in consuming activities since it can impact environmental preservation. However, previous research stated that the ineffectiveness of green products resulted in consumers choosing to use conventional products. Hence, this study aims to determine the factors that cause consumers to switch from green products to conventional products in cosmetics. The theory applied in explaining the phenomenon is migration theory by using the push-pull-mooring framework. The subjects of this study were 205 green cosmetics consumers who collected the data using questionnaires. Based on the results of data analysis, the pull factors and push factors are the most decisive factors that influence the consumers switching intention to conventional cosmetics. Meanwhile, the mooring factors does not moderate the push and pull factors on the customers’ switching intentions to conventional cosmetics.","PeriodicalId":31166,"journal":{"name":"International Research Journal of Business Studies","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135398164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-30DOI: 10.21632/irjbs.16.1.11-25
Sheetal Soni, Sejal Baldawa
Fast fashion brands create high quantities of synthetic, petroleum-based garments that result in high levels of textile waste and emissions. To change the dreadful tag of hazardous production by fast fashion companies, top-notch fast fashion leaders started paying attention towards adopting sustainable practices, including sustainable supply chain management (SSCM) for a sustainable environment. This paper conducts a structured review of the annual reports on the topic of energy efficiency and environmental sustainability practices adopted by fashion brands in the supply chain management context. This study contrasts the sustainability reports of Reformation and Patagonia, two market leaders with compelling sustainability messaging, to assess SSCM in the fashion sector. This study tries to identify the factors and classification influencing energy efficiency and environmental sustainability initiatives that impact supply chain performance, the customer perspective based on the analysis of the data related to the sustainability of top fashion brands from their past five year annual reports.
{"title":"Analyzing Sustainable Practices in Fashion Supply Chain","authors":"Sheetal Soni, Sejal Baldawa","doi":"10.21632/irjbs.16.1.11-25","DOIUrl":"https://doi.org/10.21632/irjbs.16.1.11-25","url":null,"abstract":"Fast fashion brands create high quantities of synthetic, petroleum-based garments that result in high levels of textile waste and emissions. To change the dreadful tag of hazardous production by fast fashion companies, top-notch fast fashion leaders started paying attention towards adopting sustainable practices, including sustainable supply chain management (SSCM) for a sustainable environment. This paper conducts a structured review of the annual reports on the topic of energy efficiency and environmental sustainability practices adopted by fashion brands in the supply chain management context. This study contrasts the sustainability reports of Reformation and Patagonia, two market leaders with compelling sustainability messaging, to assess SSCM in the fashion sector. This study tries to identify the factors and classification influencing energy efficiency and environmental sustainability initiatives that impact supply chain performance, the customer perspective based on the analysis of the data related to the sustainability of top fashion brands from their past five year annual reports.","PeriodicalId":31166,"journal":{"name":"International Research Journal of Business Studies","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135398161","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-30DOI: 10.21632/irjbs.16.1.43-52
Awisal Fasyni
This study examines religion and culture’s influence on impulsive and compulsive buying. The research population is people who have made impulsive and compulsive purchases for fashion products, with a sample size of 212 respondents. Questionnaires were distributed through social media, and the collected data were analyzed using PLS. The study results show that 1) religious commitment negatively affects compulsive buying, 2) collectivism culture has been shown to positively affect impulsive and compulsive buying, 3) religious commitment is not proven to affect impulse buying, and 4) long-term orientation has also been shown not to affect impulsive and compulsive buying. Businesses can encourage impulse and compulsive buying by focusing their target market on collectivists with low levels of religious commitment.
{"title":"The Role of Religious Commitment, Collectivism, and Long-Term Orientation in Consumer Impulse Buying","authors":"Awisal Fasyni","doi":"10.21632/irjbs.16.1.43-52","DOIUrl":"https://doi.org/10.21632/irjbs.16.1.43-52","url":null,"abstract":"This study examines religion and culture’s influence on impulsive and compulsive buying. The research population is people who have made impulsive and compulsive purchases for fashion products, with a sample size of 212 respondents. Questionnaires were distributed through social media, and the collected data were analyzed using PLS. The study results show that 1) religious commitment negatively affects compulsive buying, 2) collectivism culture has been shown to positively affect impulsive and compulsive buying, 3) religious commitment is not proven to affect impulse buying, and 4) long-term orientation has also been shown not to affect impulsive and compulsive buying. Businesses can encourage impulse and compulsive buying by focusing their target market on collectivists with low levels of religious commitment.","PeriodicalId":31166,"journal":{"name":"International Research Journal of Business Studies","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135398163","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-07-30DOI: 10.21632/irjbs.16.1.65-82
Henry Pribadi
This paper examined how intention to create sustainability entrepreneurship among undergraduate business students is influenced by various variables. Implementing the theory of planned behaviors from previous research, a framework model is created and analyzes a sample of undergraduate students majoring in business at Universitas Prasetiya Mulya, Indonesia. The result of this research provides an initial picture of how various antecedents affect the intention of sustainability entrepreneurship compared to previous research in Indonesia. Practical findings suggested that, in order to leverage the intention to participate in sustainability entrepreneurship, it is imperative to focus more on creating intrinsic motivation for next- generation entrepreneurs by implementing an integrative approach in the educational context with a focus on real-life, action-based sustainability projects and focus more in utilizing digital platform and social media.
{"title":"Examining Business Undergraduate Students’ Intention for Creating Sustainable Entrepreneurship in Indonesia","authors":"Henry Pribadi","doi":"10.21632/irjbs.16.1.65-82","DOIUrl":"https://doi.org/10.21632/irjbs.16.1.65-82","url":null,"abstract":"This paper examined how intention to create sustainability entrepreneurship among undergraduate business students is influenced by various variables. Implementing the theory of planned behaviors from previous research, a framework model is created and analyzes a sample of undergraduate students majoring in business at Universitas Prasetiya Mulya, Indonesia. The result of this research provides an initial picture of how various antecedents affect the intention of sustainability entrepreneurship compared to previous research in Indonesia. Practical findings suggested that, in order to leverage the intention to participate in sustainability entrepreneurship, it is imperative to focus more on creating intrinsic motivation for next- generation entrepreneurs by implementing an integrative approach in the educational context with a focus on real-life, action-based sustainability projects and focus more in utilizing digital platform and social media.","PeriodicalId":31166,"journal":{"name":"International Research Journal of Business Studies","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135398166","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Digitalization in the banking sector shows enormous growth, and the rise of digital banks may be a solution to boost financial inclusion in Indonesia. In recent years, digital banks in Indonesia seem to attract the banking sector, which is reflected in the bank transformation. This study aims to compare digital and conventional banks' risk-adjusted stock performance in Indonesia using commonly used performance measure ratios, such as Sharpe, Treynor, Sortino, and Jensen. Panel data regression with performance ratios as the dependent variables was constructed in this study. The main outcome of this study shows that the performance of digital banks tends to be better than conventional banks. Additionally, the size of banks, return on equity (ROE), and non-performing loans (NPL) tend to be positively associated with risk-adjusted performance. One of the limitations of this research is the absence of prior research on the digital bank. As a result, exploratory research on digital banking can be conducted
{"title":"Comparative Analysis of the Stock Performance of Digital Banks and Conventional Banks in Indonesia","authors":"Ahmad Fauzan","doi":"10.32924/ijbs.v7i2.280","DOIUrl":"https://doi.org/10.32924/ijbs.v7i2.280","url":null,"abstract":"Digitalization in the banking sector shows enormous growth, and the rise of digital banks may be a solution to boost financial inclusion in Indonesia. In recent years, digital banks in Indonesia seem to attract the banking sector, which is reflected in the bank transformation. This study aims to compare digital and conventional banks' risk-adjusted stock performance in Indonesia using commonly used performance measure ratios, such as Sharpe, Treynor, Sortino, and Jensen. Panel data regression with performance ratios as the dependent variables was constructed in this study. The main outcome of this study shows that the performance of digital banks tends to be better than conventional banks. Additionally, the size of banks, return on equity (ROE), and non-performing loans (NPL) tend to be positively associated with risk-adjusted performance. One of the limitations of this research is the absence of prior research on the digital bank. As a result, exploratory research on digital banking can be conducted","PeriodicalId":31166,"journal":{"name":"International Research Journal of Business Studies","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86027934","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Petty (2002) in his article states that an advertisement should be responsible for being able to play a positive and useful role. This study aims to analyze an advertisement that represents the elements of racism contained in the Dolce & Gabbana: DG Loves China advertisement, using Roland Barthes' semiotic analysis model. In this study, the researcher used exploratory descriptive research with a qualitative approach. Descriptive research aims to describe a certain symptom. Operationally, this research uses the semiotic method to analyze the research object. The object of this research is the Dolce & Gabbana: DG LOVES CHINA advertisement in video ad format. Based on an analysis using the Roland Barthes method, the Dolce & Gabbana: DG Loves China advertisement represents racism because there are elements that are considered to be degrading the ornaments inherited by the Chinese people which are considered important and have special meaning for the Chinese people (Ban & Lovari, 2021). In connotation, the advertisement for Dolce & Gabbana: DG Loves China, by showing a model with a Chinese ethnic background, offends the Chinese ethnicity with representations of racism interpreted by the audience.
{"title":"Representation of Racism In Dolce & Gabbana Advertising","authors":"R. Kusumastuti, Alfonsius Hasiholan, Emir Mirza","doi":"10.32924/ijbs.v7i2.283","DOIUrl":"https://doi.org/10.32924/ijbs.v7i2.283","url":null,"abstract":"Petty (2002) in his article states that an advertisement should be responsible for being able to play a positive and useful role. This study aims to analyze an advertisement that represents the elements of racism contained in the Dolce & Gabbana: DG Loves China advertisement, using Roland Barthes' semiotic analysis model. In this study, the researcher used exploratory descriptive research with a qualitative approach. Descriptive research aims to describe a certain symptom. Operationally, this research uses the semiotic method to analyze the research object. The object of this research is the Dolce & Gabbana: DG LOVES CHINA advertisement in video ad format. Based on an analysis using the Roland Barthes method, the Dolce & Gabbana: DG Loves China advertisement represents racism because there are elements that are considered to be degrading the ornaments inherited by the Chinese people which are considered important and have special meaning for the Chinese people (Ban & Lovari, 2021). In connotation, the advertisement for Dolce & Gabbana: DG Loves China, by showing a model with a Chinese ethnic background, offends the Chinese ethnicity with representations of racism interpreted by the audience.","PeriodicalId":31166,"journal":{"name":"International Research Journal of Business Studies","volume":"2 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-07-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85202162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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