认识到快时尚行业的激烈竞争

International Research Journal of Business Studies Pub Date : 2023-07-30 DOI:10.21632/irjbs.16.1.1-10

Anpel Rizaldy, Supiansyah Supiansyah

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引用次数: 0

摘要

Inditex、迅销、Gap、Hennes &Mauritz AB和Urban Outfitters Inc是世界著名的采用快时尚产业体系的时尚品牌制造企业。本文将运用波特五力模型探讨快时尚行业的市场竞争。分析采用描述性定性方法对竞争市场中快时尚行业的五个样本进行分析，例如:Inditex (ZARA)， fast Retailing Co. Ltd (UNIQLO)， Gap Inc (Gap)， Hennes &Mauritz AB (h&m)和Urban Outfitters Inc (Urban Outfitters)。这样，我们将了解在快时尚行业环境中的竞争有多困难，以及在哪里能够使用分析方法来衡量其他行业的竞争分析。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Recognize The Fierce Competition in The Fast Fashion Industry

Inditex, Fast Retailing Co. Ltd, Gap Inc, Hennes & Mauritz AB, and Urban Outfitters Inc are world-famous industries that make fashion brand that adopts the fast fashion industry system. This article will discuss market competition in the fast fashion industry using Porter’s five forces model. The analysis was carried out using descriptive qualitative methods on five samples of the fast fashion industry within a competitive market, E.g., Inditex (ZARA), Fast Retailing Co. Ltd (UNIQLO), Gap Inc (GAP), Hennes & Mauritz AB (H&M), and Urban Outfitters Inc (Urban Outfitters). That way, we will understand how difficult the competition is in the fast fashion industry environment and where able to use the analytical approach to measure competition analysis for other industries.

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