Phuong Minh Binh Nguyen, Xuan Lan Pham, Giang Nu To Truong
{"title":"来源可信度和灵感对游客通过旅游视频日志进行旅游规划的影响","authors":"Phuong Minh Binh Nguyen, Xuan Lan Pham, Giang Nu To Truong","doi":"10.1177/00472875231206538","DOIUrl":null,"url":null,"abstract":"This study investigated the effects of viewing travel vlog experiences on online tourists’ travel planning behavior. Based on integrating cognitive emotion theory (CET) and the source credibility model (SCM), this study illuminates the mechanics of inspiration formation and its mediation role between credible vlogger characteristics and travel planning behavior. The study surveyed 423 online tourists in Vietnam who use travel vlogs to plan their travels. The study found that sincerity, professionalism, and attraction all positively affect inspiration, but attraction had the biggest effect. Inspiration partially mediated the relationship between sincerity and travel planning behavior, while the influence of professionalism and attraction on travel planning behavior was fully mediated by inspiration. The study suggests that travel vloggers need to create products that clearly portray their ethos and can connect emotionally with online tourists. Hospitality and tourism businesses should collaborate with travel vloggers to enhance their brand image.","PeriodicalId":48435,"journal":{"name":"Journal of Travel Research","volume":"42 5","pages":"0"},"PeriodicalIF":8.0000,"publicationDate":"2023-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"The Influence of Source Credibility and Inspiration on Tourists’ Travel Planning Through Travel Vlogs\",\"authors\":\"Phuong Minh Binh Nguyen, Xuan Lan Pham, Giang Nu To Truong\",\"doi\":\"10.1177/00472875231206538\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study investigated the effects of viewing travel vlog experiences on online tourists’ travel planning behavior. Based on integrating cognitive emotion theory (CET) and the source credibility model (SCM), this study illuminates the mechanics of inspiration formation and its mediation role between credible vlogger characteristics and travel planning behavior. The study surveyed 423 online tourists in Vietnam who use travel vlogs to plan their travels. The study found that sincerity, professionalism, and attraction all positively affect inspiration, but attraction had the biggest effect. Inspiration partially mediated the relationship between sincerity and travel planning behavior, while the influence of professionalism and attraction on travel planning behavior was fully mediated by inspiration. The study suggests that travel vloggers need to create products that clearly portray their ethos and can connect emotionally with online tourists. Hospitality and tourism businesses should collaborate with travel vloggers to enhance their brand image.\",\"PeriodicalId\":48435,\"journal\":{\"name\":\"Journal of Travel Research\",\"volume\":\"42 5\",\"pages\":\"0\"},\"PeriodicalIF\":8.0000,\"publicationDate\":\"2023-10-23\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Travel Research\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/00472875231206538\",\"RegionNum\":2,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Travel Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/00472875231206538","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
The Influence of Source Credibility and Inspiration on Tourists’ Travel Planning Through Travel Vlogs
This study investigated the effects of viewing travel vlog experiences on online tourists’ travel planning behavior. Based on integrating cognitive emotion theory (CET) and the source credibility model (SCM), this study illuminates the mechanics of inspiration formation and its mediation role between credible vlogger characteristics and travel planning behavior. The study surveyed 423 online tourists in Vietnam who use travel vlogs to plan their travels. The study found that sincerity, professionalism, and attraction all positively affect inspiration, but attraction had the biggest effect. Inspiration partially mediated the relationship between sincerity and travel planning behavior, while the influence of professionalism and attraction on travel planning behavior was fully mediated by inspiration. The study suggests that travel vloggers need to create products that clearly portray their ethos and can connect emotionally with online tourists. Hospitality and tourism businesses should collaborate with travel vloggers to enhance their brand image.
期刊介绍：
The Journal of Travel Research (JTR) stands as the preeminent, peer-reviewed research journal dedicated to exploring the intricacies of the travel and tourism industry, encompassing development, management, marketing, economics, and behavior. Offering a wealth of up-to-date, meticulously curated research, JTR serves as an invaluable resource for researchers, educators, and industry professionals alike, shedding light on behavioral trends and management theories within one of the most influential and dynamic sectors. Established in 1961, JTR holds the distinction of being the longest-standing among the world’s top-ranked scholarly journals singularly focused on travel and tourism, underscoring the global significance of this multifaceted industry, both economically and socially.
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