{"title":"产品管理、品牌和通信中的虚拟世界技术:虚拟和增强现实、人工智能、不可替代的代币和脑机接口","authors":"Nir Kshetri","doi":"10.1108/cemj-08-2023-0336","DOIUrl":null,"url":null,"abstract":"Purpose To examine the effects of the metaverse on firms’ marketing activities. Design/methodology/approach A conceptual paper. Findings It provides evidence of the growing importance of different value capture mechanisms in the metaverse. Originality/value Among the first articles on this topic.","PeriodicalId":40276,"journal":{"name":"Central European Management Journal","volume":"6 s2","pages":"0"},"PeriodicalIF":1.3000,"publicationDate":"2023-11-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Metaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface\",\"authors\":\"Nir Kshetri\",\"doi\":\"10.1108/cemj-08-2023-0336\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Purpose To examine the effects of the metaverse on firms’ marketing activities. Design/methodology/approach A conceptual paper. Findings It provides evidence of the growing importance of different value capture mechanisms in the metaverse. Originality/value Among the first articles on this topic.\",\"PeriodicalId\":40276,\"journal\":{\"name\":\"Central European Management Journal\",\"volume\":\"6 s2\",\"pages\":\"0\"},\"PeriodicalIF\":1.3000,\"publicationDate\":\"2023-11-07\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Central European Management Journal\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1108/cemj-08-2023-0336\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"MANAGEMENT\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Central European Management Journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1108/cemj-08-2023-0336","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"MANAGEMENT","Score":null,"Total":0}
Metaverse technologies in product management, branding and communications: virtual and augmented reality, artificial intelligence, non-fungible tokens and brain-computer interface
Purpose To examine the effects of the metaverse on firms’ marketing activities. Design/methodology/approach A conceptual paper. Findings It provides evidence of the growing importance of different value capture mechanisms in the metaverse. Originality/value Among the first articles on this topic.
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