历史因素对世界主题公园发展和流行的影响(以华特迪士尼公司为例)

Petro Masliak, Andrii Slyzkii
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引用次数: 0

摘要

本文的目的是对主题公园作为一个转型目的地的起源进行时间分析,以及它从“游乐花园”到满足当代游憩者所有需求的具有娱乐、休闲和教育功能的现代高科技主题公园的逐步发展。在本课题的研究方法和方法论中,用于本课题的实际分析(历史方面和外部因素和内部因素的影响)有系统的方法和一套具体的方法:-收集和分析资料的方法,即收集关于游乐公园出现和转变的历史、形成和改进到目前状态的理论和分析资料;-对信息进行分析和综合,对收集到的资料进行处理,对数据进行优化,并对国际公园的传播和普及形成自己的结论。结果。本文分析了主题公园作为游憩目的地的形成阶段,随着时间的推移,在游憩者的需求以及经济和技术变化的影响下,主题公园得到了普及和转型。本文以巴黎迪士尼乐园为例,分析了主题公园在设计和建设过程中企业存在的问题,以及主题公园在欧洲的推广方式。现实意义。消费者一直在寻找一个能结合互动冒险、舒适环境、科技好奇心、电影和电视节目以及科幻主题的假期。今天的主题公园展示了最高的出场率和游客对其产品的兴趣,但分析主题公园发展道路上的历史阶段,我们发现欧洲对新项目的消极态度。因此,在创建新项目时,对历史阶段的分析很重要,要考虑到相似的经验,形象营销的发展,以及在创建公园时选择共同的主题。总的来说,主题公园的未来取决于经济条件和提供的服务质量,流行病的水平,但作为一种旅游产品,它的前景非常诱人,这一点得到了公司财务报告的证实。主题公园开发的概念包括密集改进,并引入最新技术,指的是旅游部门发展中最有前途的领域,这是值得研究的,以便进一步将知识应用于新项目。
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THE IMPACT OF THE HISTORICAL ASPECT ON THE DEVELOPMENT AND POPULARITY OF THEME PARKS IN THE WORLD (CASE WALT DISNEY COMPANY)
The article's purpose is a temporal analysis of the origin of the theme park as a transformational destination, and its progressive development from "pleasure gardens" to a modern high-tech theme park with entertainment, recreational and educational functions that meets all the needs of the contemporary recreationist. Methods and methodology in the study of this topic, which were used for the practical analysis of this topic (historical aspect and influence of external and internal factors) have a systematic approach and a set of methods in particular: - methods of collecting and analyzing information, namely the collection of theoretical and analytical information on the history of the emergence and transformation of recreation parks, the formation, and improvement to their current state; - methods of analysis and synthesis of information, processing of collected materials, data optimization, and formation of own conclusions on the spread and popularity of international parks. The results. The article analyzes the stages of the formation of theme parks as destinations for recreation, which over time gained popularity and transformed under the influence of the needs of recreationists, and economic and technological changes. The problems that companies have during the design and creation of theme parks, as well as the way of their popularization in Europe in the example of Disneyland in Paris, are considered and illustrated. Practical significance. Consumers were constantly looking for a holiday that would combine interactive adventures, comfortable conditions, technological curiosities, films and TV shows, and sci-fi topics. Theme parks today demonstrate the highest rates of attendance and interest of tourists in their product, but analyzing the historical stages on the way to the development of theme parks, we trace the negative attitude towards new projects in Europe. Therefore, the analysis of historical stages is important when creating new projects, to take into account similar experiences, the development of image marketing, and the choice of a common topic when creating a park. In general, the future of theme parks depends on the economic conditions and quality of services provided, the level of epidemic diseases, but as a tourist product it has very attractive prospects, which is confirmed by the financial reports of companies. The concept of theme park development consists of intensive improvement, and the introduction of the latest technologies and refers to the most promising areas in the development of the tourism sector, which is of interest to research in order to further implement knowledge for new projects.
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