电子商务中产品-服务体系物流策略分析

IF 1.9 Q3 OPERATIONS RESEARCH & MANAGEMENT SCIENCE Brazilian Journal of Operations & Production Management Pub Date : 2023-10-21 DOI:10.14488/bjopm.1693.2023
None Nicollas Luiz Schweitzer de Souza, Maurício Randolfo Flores, Paulo Augusto Cauchick-Miguel, Enzo Morosini Frazzon
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引用次数: 0

摘要

目标:本工作的主要目标是确定电子商务中存在的产品服务系统物流策略。此外,本研究旨在解决两个主要研究问题:(i)电子商务中的产品服务物流战略是什么,这些战略是如何应用的?(ii)从文献来看,未来的研究机会是什么?设计/方法/方法:本文采用系统评价和荟萃分析首选报告项目(PRISMA)方法进行系统文献综述。使用这种方法,我们建立了论文的纳入和排除标准,以及更好的过滤器,在文献综述期间应用后,我们达到了将被纳入分析的最终论文。结果:在电子商务中应用PSS的主要机会与物流服务向平台的迁移有关,其中合作伙伴之间的资产共享是初创企业和技术公司正在测试的潜在实施方案。关于PSS与电子商务关联的结果,这在文献中仍然是缺乏的,因为许多论文更理论化,未能评估实际采用的好处。调查的局限性:本研究的研究局限性是根据系统文献综述方法的结构。实际意义:研究结果可以为电子商务零售商在其销售渠道中选择实施与物流相关的PSS策略提供指导。原创性/价值:本文原创性涉及电子商务中PSS策略的研究,因为这两种方法的结合仍然是一个研究空白。调查结果指出,电子商务仍然专注于实体产品,采用PSS策略并不是在这种背景下解决的常见话题。
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Analysis of product-service system logistics strategies in e-commerce
Goal: The main objective of this work is identifying product-service system logistics strategies present in e-commerce. In addition, this research aims to address two main research questions: (i) What are the product-service logistics strategies in e-commerce and how are the strategies applied? and (ii) What are the future research opportunities from the literature? Design / Methodology / Approach: This paper performs a systematic literature review using the Preferred Reporting Items for Systematic Review and Meta-Analysis (PRISMA) method. Using this method, we established criteria for inclusion and exclusion of papers as well as better filters that, after applied during the literature review, we reached the final papers that will be included in the analysis. Results: The main opportunity for applying PSS in e-commerce is related to the migration of logistics services to platforms, in which asset sharing between partners is a potential implementation being tested by start-ups and technological companies. Concerning the results related to the association of PSS and e-commerce, this is still a lack in the literature since many papers are more theoretical and fail to assess the benefits of practical adoption. Limitations of the investigation: Research limitations of this research are according to the structure of the systematic literature review methodology. Practical implications: The results may provide guidance for e-commerce retailers that choose to implement PSS strategies associated with logistics in their sales channels. Originality / Value: This paper originality deals with the study of PSS strategies in e-commerce, since the combination of these approaches is still a research gap. Findings point out that e-commerce is still focused on physical products and the adoption of PSS strategies is not a common topic addressed in this context.
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来源期刊
Brazilian Journal of Operations & Production Management
Brazilian Journal of Operations & Production Management OPERATIONS RESEARCH & MANAGEMENT SCIENCE-
CiteScore
2.90
自引率
9.10%
发文量
27
审稿时长
44 weeks
期刊最新文献
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