Our magazine, or, why does no-one read us?

In this short piece, I want to reflect on the status, relevance and future of the academic journal. They emerged at a point when middle class European men were beginning to produce a cumulative body of knowledge using paper technologies, editorial boards and professional associations to legitimate their discoveries. Three hundred years later, the global university system, the financial interests of global knowledge corporations, and the occupational interests of university workers has supported a huge explosion of journals as markers of status, providers of data about who writes and who cites, and profitable ways of extracting value from university library budgets. This journal, though it has published much which is critical about such a system, is entirely parasitic on this set of financial and occupational interests. As Organization enters its fourth decade, might it be possible to be clearer concerning what services it provides and for who? If we think of it, as my mother-in-law once presciently suggested, as a magazine, can we be more explicit about what stories and features we are selling, and who our readers are? In other words, should we try to be more magazine?