智慧旅游技术对目的地整体形象的影响:文化差异与信息搜索的互动

IF 1 Q3 HOSPITALITY, LEISURE, SPORT & TOURISM Tourism Review International Pub Date : 2023-01-01 DOI:10.3727/154427223x16819417821741
Pimtong Tavitiyaman, Xinyan Zhang, Hailin Qu
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引用次数: 0

摘要

本研究探讨了游客对智慧旅游技术、共同创造体验和整体目的地形象之间关系的认知,并进一步研究了文化差异与智慧旅游技术信息搜索时间之间的相互作用。我们编制了一份自行填写的问卷,分发给来港旅游的国际旅客。共有1469名受访者参与了这项研究。结果表明,智慧观光、智慧交通和智慧电子商务的stt积极提升了游客的共同创造体验,从而提升了游客的整体目的地形象。在电子旅游地图和移动支付属性上,文化差异(即亚洲游客比西方游客有更积极的认知)和信息搜索时间(即2-4小时)的交互作用显著。通过智慧观光、智慧交通、智慧电子商务等方式,将目的地打造为一个友好的STT目的地,可以在现场旅游中建立难忘的体验,从而提升目的地的整体形象。亚洲和西方游客之间的文化差异以及信息搜索的持续时间区分了stt的体验。在启动目的地营销计划时,必须考虑这些因素。
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Impact of Smart Tourism Technologies on the Overall Destination Image: Interaction Between Cultural Difference and Information Search
This research explored tourists’ perceptions of the relationships among smart tourism technologies (STTs), cocreation experience, and overall destination image and further examined the interaction between cultural differences and the duration of information search on STTs. A self-administered questionnaire was developed and distributed to target samples of international tourists who visited Hong Kong. A total of 1,469 respondents participated in the study. Results showed that the STTs of smart sightseeing, smart traffic, and smart e-commerce positively enhanced tourists’ cocreation experience and consequently improved their overall destination image. The interaction of cultural differences (i.e., Asian tourists had more positive perceptions than Western tourists) and duration of information search (i.e., 2–4 hr of information search) was significant in the e-tour map and mobile payment attributes. Promoting a destination as a friendly STT destination via smart sightseeing, smart traffic, and smart e-commerce can establish a memorable experience during on-site traveling and, consequently, enhance the overall destination image. Cultural differences between Asian and Western tourists and the duration of information search distinguish the experience with STTs. These factors must be considered when initiating destination marketing plans.
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来源期刊
Tourism Review International
Tourism Review International HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
3.90
自引率
11.80%
发文量
19
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