在社交媒体上表达组织的意见:对同事的意见和控制来源有细致入微的理解

IF 3.1 Q1 COMMUNICATION Journal of Communication Management Pub Date : 2023-10-20 DOI:10.1108/jcom-01-2023-0013
Rickard Andersson, Mats Heide, Charlotte Simonsson
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引用次数: 0

摘要

本文旨在(1)增加同事如何在外部社交媒体上为组织发声的知识;(2)加深和细微差别了解这种沟通过程中涉及的语音控制来源。该研究有助于理解同事在社交媒体上的发声是一种情境身份表达,同事们通过这种表达来协商和竞争组织身份,从而共同构成一个复调组织。设计/方法/方法本研究借鉴了沟通的构成视角和以沟通为中心的身份和组织认同视角,调查了瑞典警察部队组织成员在社交媒体上的发声。本文基于一项定性研究,其中对瑞典警察当局的警察和通讯专业人员的访谈构成了主要的经验材料。对所选社交媒体账号的内容分析为访谈提供了重要的背景信息,丰富了对同事声音的理解。这一分析表明,同事对组织的看法是不同的。此外,对同事如何体验这种表达的研究表明,同事如何表达组织的这些变化取决于他们对组织身份和重要他人表达的形象表达的认同或不认同的强烈程度。在此基础上,本研究提出了四种声音位置,突出了同事在社交媒体上表达组织时不同程度的认同/不认同,并反思了他们的发声经历。此外,分析还展示了四种声音控制的来源:(1)管理,(2)同事,(3)重要的非成员和(4)同事声音的地位和位置。这四种声音控制来源会影响同事在社交媒体上的声音。本研究也具有实际意义,例如,必须修改单音组织的传统观念,并采用复音的、自下而上的方法来加强内部信任和组织认同。这样做的代价是管理层的控制力和可预见性降低,但好处是提高了同事的参与度和自豪感。独创性/价值本研究为同事在社交媒体上的声音以及影响同事声音的控制来源提供了新的知识和细致入微的理解。
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Voicing the organization on social media: towards a nuanced understanding of coworker voice and sources of control
Purpose This article aims to (1) increase the knowledge of how coworkers experience voicing the organization on external social media and (2) deepen and nuance the knowledge of the sources of voice control involved in such communication processes. The study helps understand coworker voicing on social media as situated identity expressions through which coworkers negotiate and contest the organizational identity, thereby co-constituting a polyphonic organization. Design/methodology/approach The study draws upon a constitutive perspective on communication and a communication-centered perspective on identity and organizational identification to investigate the voicing of organizational members of the Swedish Police Force on social media. The article is based on a qualitative study where interviews with police officers and communication professionals at the Swedish Police Authority constitute the main empirical material. A content analysis of selected social media accounts provided important background information to the interviews and enriched the understanding of coworker voice. Findings This analysis shows that coworkers voice the organization differently. Furthermore, the study of how coworkers experience this voicing indicates that these variations in how coworkers voice the organization depend on how strongly they identify or disidentify with organizational identity and image expressions voiced by significant others. Based on the analysis, this study presents four voice positions highlighting coworkers' varying degrees of identification/disidentification when voicing their organization on social media and reflecting upon their experiences of voicing. Furthermore, the analysis also demonstrates four sources of voice control: (1) management, (2) colleagues, (3) significant non-members and (4) the status and position of the coworker's voice. These four sources of voice control influence coworkers' voices on social media. Practical implications This study also contributes with practical implications, for example that the traditional idea of monophonic organizations must be revised and also embrace a polyphonic, bottom-up approach to strengthening internal trust and organizational identity. This comes naturally with the price of less control and predictability by management but with the benefits of increased coworker engagement and pride. Originality/value This study contributes new knowledge and a nuanced understanding of coworker voice on social media and the sources of control that influence coworkers' voices.
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来源期刊
CiteScore
5.40
自引率
6.50%
发文量
29
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